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Amsterdam, Netherlands | Published on: September 15, 2011
Social media pitch
Philips AVENT iPhone app My Baby & Me gets unique new feature with special moments video http://bit.ly/qGlIix http://pressdoc.com/p/000n9m
Summary
Philips AVENT iPhone application 'My Baby & Me' has received a unique new feature following its launch in February 2011. Building on its brand promise to support moms from pregnancy to playground, Philips AVENT offers a mobile app to help moms keep track of their baby's development and share with loved ones. The 2.0 version of the ‘My Baby & Me’ app allows moms to create a video of their baby's special moments and share this on Facebook. Download 'My Baby & Me' for free at http://bit.ly/qGlIix.
Details

UPDATE 21-09-2011
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After releasing the updated version of My Baby & Me, some problems occurred. In some cases the app crashes during the migration of your data. The app is now updated to version 2.01 which should solve the crash. 

If you have any concerns or questions, please contact us via mobile.avent@philips.com 

Our sincerest apologies for any inconvenience. 
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Philips AVENT iPhone application 'My Baby & Me' launches a new, next generation version which goes even further to meet the needs expressed by moms. Philips AVENT, the brand most recommended by moms, builds on its brand promise to support moms from pregnancy to playground. 'My Baby & Me' offers a range of features to help moms keep track of their baby's development and share their special baby moments with loved ones. Through the new 2.0 version, Philips AVENT allows moms to create a video of their baby's special moments. Moms can track their baby's milestones and special moments from their first smile to their first words, with photos and videos. With one click of a button they can turn them into a unique and personalized movie documenting their baby's early life and development and share it with friends and family via Facebook right from their phone. 'My Baby & Me' for iPhone can be downloaded for free at the iTunes App Store.

Special moments & personalized video
To help moms keep track of their baby's development, Philips AVENT has added an extensive list of pre-selected milestones and moments, such as the sonogram, baby's first bath or baby’s first smile. Moms can also add a customized moment with the touch of a button. All collected moments are displayed in a gallery on the home screen, and can easily be turned into a personal baby video. This video can instantly be shared on Facebook or saved on the iPhone's camera roll to be shared elsewhere. 

Improved trackers 
‘My Baby & Me’ trackers make keeping track of your baby’s height, weight, feeding, sleeping and diaper changes easier than ever. Philips AVENT improved and personalized the user experience of these trackers and redesigned them with a friendlier interface. Also, the improved trackers are now more easily accessible via a personalized button on the home screen. 

Advice & Products
In addition to these updates ‘My Baby & Me’ continues to offer advice on your baby’s diet, health, weaning and recipes. The Philips AVENT products are also accessible via 'Products' within the app. 

Moms’ most recommended: Online validation & co-creation
The concept was tested and enriched with online validation and co-creation. Philips AVENT worked together with expert lead-users, that were hand-picked across the globe to validate and enrich the existing concept through online surveys, a digital co-creation platform and 1-on-1 skype conversations. 

Videos
Philips AVENT My Baby & Me play
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About Philips AVENT
Over Koninklijke Philips Electronics N.V.
Koninklijke Philips Electronics N.V. (NYSE: PHG, AEX: PHI) is een onderneming met een veelzijdig aanbod op het gebied van gezondheidszorg en welzijn, dat gericht is op verbetering van de kwaliteit van leven van mensen door middel van tijdige innovaties. Als toonaangevende onderneming op het gebied van gezondheidszorg, lifestyle en verlichting integreert Philips technologieën en design in op de mens gerichte oplossingen, die zijn gebaseerd op diepgaand inzicht in de wensen en behoeften van de klant en zijn merkbelofte van “sense and simplicity”. Met het hoofdkantoor gevestigd in Nederland, heeft Philips wereldwijd circa 120.000 werknemers in dienst, verspreid over meer dan 100 landen. Met een omzet van EUR 22.3 miljard in 2010 is de onderneming marktleider op het gebied van cardiale zorg, acute zorg en thuiszorg, energiezuinige verlichtingsoplossingen en nieuwe verlichtingstoepassingen, alsmede lifestyle-producten voor persoonlijk welzijn en amusement, met een sterke leidende positie op het gebied van scheerapparaten en haartrimmers, portable entertainment en mondverzorgingsproducten. Meer informatie over Philips vindt u op www.philips.nl/nieuwscentrum.


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

 

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